SmartDreamers, the company specialized in Recruitment Marketing Automation software solutions, received an investment of EUR 1.2 million, following a new round of financing completed in October. The investment round was run by the GapMinder Venture Partners Fund, another part of the capital belonging to the private equity fund Catalyst Romania. Money will be used to expand SmartDreamers operations globally.
Launched in 2014, Startup has succeeded in developing a series of social media recruitment and online community solutions that have been successful among Romanian companies. After the USD 700,000 investment in 2016, the team focused on automating recruitment marketing processes. So far, SmartDreamers optimized the product in CEE and tested several international markets. Currently, the solution is used by global companies in the recruitment marketing process in markets such as Europe, the United States, Singapore, and Australia.
“Global recruitment requires the need for automated recruitment marketing solutions, and SmartDreamers has proven it can grow in a fast way. We are encouraged by the track so far and we are pleased to set up a global leader in the recruitment marketing automation (RMA) market,” said Dan Mihăescu, founding partner, GapMinder Venture Partners.
“Catalyst Romania was the first fund to see the potential of SmartDreamers and led the 2016 funding round. We are proud to announce the strengthening of our partnership with SmartDreamers through this new funding. We will continue to support accelerated growth and expansion in global markets,” says Marius Ghenea, partner 3TS Capital.
“Four years ago, I was looking with some fear for the global recruitment market in a small town in Romania. Now, we are addressing a large dose of courage to global employers. Top brands run Recrutiment Marketing campaigns in areas such as the United States, Singapore, Australia or the UK,” says Adrian Daniel Cernat, CEO and co-founder of SmartDreamers.
SmartDreamers made the first incursions in the United States and Singapore, engaging people who will ensure business development and expand the customer portfolio. Expansion of operations will continue in Europe, with startup having open positions both in Romania (Bucharest and Tirgu-Mures) and in European cities like Paris, Munich or London.
SmartDreamers offers the Recruitment Marketing Automation solution used by global or growing companies. Launched in 2014, SmartDreamers currently operates in Europe, the United States and Singapore, being used by companies such as UiPath, Genpact, Orange, Eaton, Vodafone and other global players.