Last fall, SmartDreamers, a company specializing in Recruitment Marketing Automation software, secured funding of €1.2 million. The investment round was led by GapMinder Venture Partners, with additional capital from the private equity investment fund Catalyst Romania. Now, SmartDreamers is making significant investments in expanding its international operations, developing its software solution, and growing its team.
The SmartDreamers team continues to enhance the product using artificial intelligence, machine learning, and state-of-the-art automation. The tech solution has already become a partner for HR professionals, helping with job promotion, building and strengthening employer brands, measuring performance, and optimizing all ongoing campaigns.
“Digital transformation in recruitment marketing will rise to the top of the priority list for many global companies. Automation plays a decisive role in markets undergoing rapid development. SmartDreamers is expanding globally precisely to support major employers,” said Mihai Ceușan, CTO and co-founder of SmartDreamers.
For SmartDreamers’ global clients, investments in product development translate into reduced recruitment budgets and improved return on investment in the talent acquisition process. In other terms, the software solution helps companies access a candidate pool 12 times larger than traditional recruitment channels and optimizes the cost per hire after just seven months of use.
“I think the word that best describes us during this period is courage. We’ve ventured into international markets and already have global brands running recruitment marketing campaigns in regions like the United States, Singapore, Australia, and the UK with our solution. The funding we received provides a fantastic boost for our globalization plans in 2019. We are boldly entering international markets while simultaneously developing a next-generation Recruitment Marketing Automation solution,” said Adrian Cernat, CEO and co-founder of SmartDreamers.
The United States and Singapore are the first markets where SmartDreamers has established a presence with dedicated business development teams. These regions were chosen due to the high volume of hiring happening in short timeframes. In this context, an integrated recruitment marketing solution, including compatibility with company ATSs (Applicant Tracking Systems), reduces the average hiring time and consolidates all recruitment needs into a single tool.
“Two aspects directly tied to SmartDreamers’ mission are the high rate of mobile device usage and one of the highest social media adoption rates in the world. The dynamic growth in these two markets demands a corresponding pace when it comes to hiring. SmartDreamers has an enormous opportunity to help these companies reach passive candidates,” said Alpar Major, Chief Revenue Officer and co-founder of SmartDreamers.
The company’s expansion will also continue in Europe, with open positions in Romania (Bucharest and Tîrgu-Mureș) and other European cities like Paris, Munich, and London.
About SmartDreamers
SmartDreamers offers a Recruitment Marketing Automation solution used by global and rapidly growing companies. Launched in 2014, SmartDreamers now operates in Europe, the United States, and Singapore, with clients such as UiPath, Genpact, Eaton, Vodafone, and other global players.
