Bucharest, April 5th, 2024: Genezio, a Romanian startup founded in 2023, raised a $2 million pre-seed round led by Gapminder Ventures to build deployment infrastructure for developers working in a software landscape being reshaped by generative AI.
This is the first investment made by GapMinder Ventures from their second fund. The investment was made together with Underline Ventures and a group of angel investors.
The company reunites part of the former leadership team at VectorWatch and Fitbit: serial entrepreneur Andrei Pitis as CEO, former UiPath-er Bogdan Ripa as CPO, and Bogdan Vlad as CTO, joined by Paula Cionca as CMO.
UPDATE Bucharest, April 10th, 2025:
As the market evolved, a larger opportunity became visible on the other side of the same shift. AI systems were starting to mediate how people find products and make decisions, and brands were losing visibility into how they were being represented with no reliable way to measure it, let alone influence it. Genezio refocused the company around that problem.
Today, Genezio is an AI marketing intelligence platform. It helps brands understand, measure, and improve how they are represented across AI-driven conversations and generative search, across ChatGPT, Gemini, Perplexity, and the systems that will replace traditional search. Where legacy analytics tools see almost none of this activity, Genezio surfaces what’s actually happening: which brands AI recommends, to which audiences, in which contexts, and why.
The pivot has translated into commercial momentum. Genezio is now growing 2x quarter-over-quarter, with a customer base that spans enterprise brands across multiple categories and geographies.
“The shift from traditional search to AI conversations is the most significant change to brand discovery in twenty years. Most companies don’t yet have a way to see it, let alone influence it. That’s what Genezio is built for, giving marketing teams the ground truth about how AI perceives them, and the intelligence to do something about it,” said Andrei Pitis, CEO and co-founder of Genezio.
“Genezio is operating on a real category shift. The team has the rare combination of technical depth and commercial instinct needed to define a new measurement standard for the AI era, and the early traction speaks for itself,” said Cosmin Ochisor, Partner – GapMinder Ventures.
About Genezio
Genezio is an AI-era marketing intelligence platform that helps brands understand, monitor, and improve how they are represented across AI-driven conversations and generative search. It delivers deep insights, multi-turn conversation simulation, and strategic recommendations to improve visibility, trust, and recommendation rates in AI interactions across platforms like ChatGPT, Gemini, and Perplexity.
About GapMinder Fund II
GapMinder is a venture capital firm that invests in technology companies created in Romania and Eastern Europe (mainly Moldova, Serbia, Croatia, Slovenia, and Bulgaria), growing rapidly internationally and in the Seed or Late Seed phase. GapMinder has a direct approach as investors, supporting companies to grow through strategic consulting and direct involvement in scaling the organization, financial discipline, corporate governance, and development. GapMinder has two funds under management.
With its first fund at €50 million size, established in 2018, GapMinder invested in companies such as Druid.AI, FintechOS, TypingDNA, Veridion, Siena.Cx, Cyscale, Deepstash, SmartDreamers, Machinations, Frisbo, Innoship.io. Its second fund was launched in 2024 with a target capital size of €80 million.
